Requires consistently moist soil; do not let dry out between waterings. Water must be distilled or rain water because they do not tolerate city or hard water.
They grow well in a standard peat moss/sand which can be anything from 50% to 70% peat moss. There's no need to fertilize, as the plant relies on insects for food.
The hybrids can be highly variable, but they should be upright, very red, looking like Sarracenia flava but with the caracteristic lid of Sarracenia purpurea venosa.